Junk Activism

PETA is such an easy target. When I’m not feeling creative, I just have to see what “People for the Ethical Treatment of Animals” is up to. I took a look at the PETA website, and honestly, I think PETA has officially gone off their rocker with the latest batch of activism “marketing”. Here are the latest development in the “Animal Rights” movement.

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Animal rights activists are always protesting, usually by carrying pictures of badly mutilated animals or cute puppies & fancy slogans.  They’re usually funny.  As I’ve mentioned before, nobody knows how to market Junk Activism quite like PETA and I’m a huge fan.

Now they’re taking it straight to the homes of executives that work in Animal research and fur.

From the article:

ON a recent Saturday, a day so cold the streets lay deserted, the peal of a woman’s voice shook the frigid air opposite Central Park. “Hey, Basso, what do you say? How did you kill your fur today?” yelled Stephanie Williams, 29, recently laid off from a job as an account manager at an electronics company.

Laid off from work at an electronics company and now a supercharged Animal Rights activist.  It’s a biography worthy of Lifetime.  I suppose with that much time on your hands not looking for a job, animals start to look less like food and clothing and more like pets and people so we begin to feel more noble, giving them things they don’t care about or understand (like rights).

Maybe with the surge in unemployment other people will have the same ambitions.  Perhaps you can build an army, or at least cash in on the naive ones.

Around her, a troop of fellow protesters stood lined up outside the grand apartment house known as the Beresford, on Central Park West and 81st Street. They responded to her chant with a list of ways to kill an animal.

Wait….now I’m really confused.  Why are you brainstorming ways to kill an animal?  I mean, I can help out with that.   Here are a few of the favorites through the ages of the Animal Kingdom:

• Guns
• Bows and Arrows
• Clubbing
• Poison
• Biting
• Eat them whole (Digestion)
• Clawing to death
• Trampling
• Testing chemicals
• Growing Ears on their backs